Professor Sharyn Rundle-Thiele, our Key Research Leader for Behaviour Change within the Solving Plastic Waste CRC and Director Social Marketing at Griffith University, spoke at the Keep Australia Beautiful (KAB) NSW Conference in Sydney.

Used on average for 14 seconds, single use plastics (SUP) pose a significant challenge.  Voluntary behavioural change approaches provide autonomy capable of delivering lasting change. Her talk outlined how councils and individuals can reduce single use plastics and benefit from five years of R&D.

Sharyn’s talk draws from evidence from 15-year research program on voluntary behaviour change. It introduced the CBE framework, highlighted scalable co-designed solutions that can voluntarily reduce single use plastics, and outlined five tenets. The talk called for embedding co-design in policy and serves as a call to action for us all.